1. Was Modern Warfare 2 Really The "Biggest Launch In History"? →

    Activision claimed yesterday that Modern Warfare 2 was the “biggest launch in history across all forms of entertainment”. Not just games. All forms of entertainment. That’s a big claim. Let’s see if it holds up.

    That means it didn’t just have to be the biggest game launch of all time. It had to beat the biggest album, book and movie launches, too. Which you’d think would be no easy feat, but remember: Activision’s boast rests solely on two self-imposed criteria: that the launch applies only to North America and the United Kingdom, and that it’s based on the total revenue gained over those first 24 hours.

    That’s a little too selective for our tastes. We’re going to be a little fairer, and size MW2 up not only in terms of revenue - which will always favour games, which are relatively expensive - but units sold/people entertained as well.


Notes

  1. shaneblog posted this